01
Mar 19

Design

4 Min

Achieving the Right Product-Market Fit for Your SaaS Platform

Erin Ramcoomar

You have the product. You have the means. You have the audience. But are they a good fit for each other?

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03
Feb 19

Design

4 Min

User Goals Vs. Business Goals

Mariya Besedina

When it comes to what drives your users to use a web platform (often company employees) and what drives your business, those goals often look different. Yet the business benefits when users reach their goals, and the user benefits from business goals that help them realize success. So what might these goals look like and how can they align?

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25
Jan 19

Design

4 Min

Top Five Digital Marketing Trends to Watch Out for in 2019

Clark Lai

New year, new...trends? It doesn’t quite have the same ring to it, but with each year innovation continues to grow at an accelerating pace and digital marketing strategies must keep up in order to win the attention of customers. So what does 2019 hold in the digital marketing world? Here are Motiv Studio’s predictions of the top five trends that you should pay attention to for your brand’s digital marketing success.

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15
Jan 19

Design

4 Min

UX Design for Improving Employee Engagement

Mariya Besedina

Humans move about the world by experiencing it. Everything we do/see/touch/feel/taste is an experience, and we use that experience as a natural feedback mechanism. Positive, purposeful experiences drive us to repeat the behaviours that created those experiences. They make us loyal advocates. Positive experiences drive engagement.

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21
Dec 18

Design

4 Min

Build a Strong Business Foundation for your Tech Startup by Avoiding These 3 Pitfalls

Mariya Besedina

The difference between success and struggle for a business can come down to simple fundamental oversights. Let's chat about what you need to ensure your product is needed, desired, and purchased.

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13
Dec 18

Design

4 Min

8 Design Books for Digital Product Designers

Mariya Besedina

Take a peek at what our team is reading. Explore our recommended design books covering everything from theory to tangible solutions to help you create impact, enhance user experience, and bring value.

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30
Nov 18

Design

7 Min

Why Typography Matters (and How to Choose the Right Style)

Erin Ramcoomar

Typography is a big part of a brand’s image as it’s a part of all visual communications between brand and consumer. Different fonts create different feelings. The copy (or text) used for your brand needs to speak to your audience, cater to their specific doubts and needs, and overcome objections before they’re even made. The right words can have a big impact on your conversion rate.

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09
Oct 18

Design

5 Min

User Experience Design – Beyond the Screen

Erin Ramcoomar

UX design embodies the entire user journey, from awareness to checkout. In this post, we explore UX beyond the screen and its effect on your bottom line, and how to test UX for success.

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