You have the product. You have the means. You have the audience. But are they a good fit for each other?
When it comes to what drives your users to use a web platform (often company employees) and what drives your business, those goals often look different. Yet the business benefits when users reach their goals, and the user benefits from business goals that help them realize success. So what might these goals look like and how can they align?
New year, new...trends? It doesn’t quite have the same ring to it, but with each year innovation continues to grow at an accelerating pace and digital marketing strategies must keep up in order to win the attention of customers. So what does 2019 hold in the digital marketing world? Here are Motiv Studio’s predictions of the top five trends that you should pay attention to for your brand’s digital marketing success.
Humans move about the world by experiencing it. Everything we do/see/touch/feel/taste is an experience, and we use that experience as a natural feedback mechanism. Positive, purposeful experiences drive us to repeat the behaviours that created those experiences. They make us loyal advocates. Positive experiences drive engagement.
The difference between success and struggle for a business can come down to simple fundamental oversights. Let's chat about what you need to ensure your product is needed, desired, and purchased.
Typography is a big part of a brand’s image as it’s a part of all visual communications between brand and consumer. Different fonts create different feelings. The copy (or text) used for your brand needs to speak to your audience, cater to their specific doubts and needs, and overcome objections before they’re even made. The right words can have a big impact on your conversion rate.