“Focusing on solutions rather than the problems, the custom illustrated characters take the user through a revitalizing journey.”
Zenfully was a startup idea with the ambition to bring the benefits of binaural beats mainstream. Binaural beats have been used for centuries to induce desired brain states ranging from deep sleep to high productivity. Crafting the company from scratch, the visual identity centred around enabling this tool to be fun and accessible for everyone, focusing on solutions rather than the problems. Keeping the brand personality engaging and delightful, custom illustrated characters take the user through a revitalizing journey. Deploying the platform as a progressive web app, brings binaural beats to the masses through easy web access meanwhile delivering the responsiveness of a native mobile app. Leading a 3 month pre-launch campaign leveraging outbound and inbound marketing to build trust and awareness, delivered a 52% conversion rate on launch day.