“Leveraging user-generated content such as reviews and comments became an integral part of the marketing strategy driving brand awareness while establishing Tax Calgary as a trusted, resourceful, and valuable partner for their clients.”
After an incredible 15 years of growth, the friendly neighbourhood accounting firm was due for a brand refresh to complement its expansion. Motiv’s challenge resided in reinventing Tax Calgary as an established firm while preserving the small business culture and characteristics behind the company’s success. Prior to Motiv’s involvement, Tax Calgary remained primarily offline apart from an extensive brand following on social channels. Leveraging the user-generated content and taking the brand presence digital brought success with 78% increase in online conversions and a 255% increase in local organic search traffic. With branding that resonates, the new identity was designed to reflect a fresh but efficient and resourceful experience. The customer-focused website featured multilingual support and full responsiveness suited for on-the-go business clientele, establishing Tax Calgary as a trusted, resourceful, and valuable partner for their clients.