“It was crucial that this portfolio had a wow factor to make the user experience fun, interactive, and memorable.”

Georgiy Besedin is a Calgary based director and cinematographer specializing in artisanal commercials and documentary films. The brand identity and digital design takes its influence from Georgiy’s work that is bold, clean, and powerful. The minimalistic identity exemplifies Georgiy’s clean cut style while original custom elements, such as the button designs, elude to Georgiy’s detail orientation and extraordinary eye for style. Without taking the stage away from the work, the logo, colours, and type are simple, but the interactions – mind-blowing. Hero shots, clean lines and original elements make for an immersive experience getting the user sucked in to every beat of the cinema, craving for more.

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