“Working closely with Barbara Ann, Motiv designed a visual identity and website that highlights Barbara’s personality in every detail, creating a deep connection with the user from the start.”
Barbara Ann Studio’s is an award-winning Canadian photography studio. Featured in publications as Toronto Life, WedLuxe, and more, Barbara has taken the photography world by storm with compelling storytelling skills through powerful visuals. The key challenge of the new site was to showcase both the clients’ personable stories and Barbara’s deal closing personality. With the studio offering multiple services, the information architecture was restructured from scratch. Optimizing UX to deliver information in specific sequence to the audience, progressively evokes emotion and connection with the brand values. An SEO strategy focusing on local rankings in Ottawa further increase search traffic by 43%.